Saturday, November 28th, 2009 at
5:11 am
Well, should you?
Do you get the feeling that is where all of your postcard or envelope style mailings are going anyway?
How do you relieve this “pain” in your marketing? Take two of these and call me in the morning…message and market!
Message
What does your message sound like? That’s right…I said sound like. When you read your message on your direct mail pieces out loud to yourself, do you cringe with boredom? Is there anything on those pieces where it absolutely makes sense for your reader to “contact me”, “take advantage of this free offer”, or “get your free book for calling”? Is the information even valuable enough to get from you in the first place?
Remember, in the last post I wrote about your Unique Selling Proposition. Does your mailer even have that on it? If you have not read the post on USP, please do so now and develop one. Your message must compel the reader to take action, without forcing them to. Your USP combined with an effective headline, offer, and contact info will enhance your direct response results dramatically.
More importantly, you have just a little bit of time to catch the reader’s attention (less than 7 seconds) in your direct mailed material. The client has other things on their mind, and “interruption marketing” is not one of them. If you fail to overcome this obstacle, your mailer ends up in the trash almost immediately, without being read at all.
A high quality message must be delivered…but what if you are not targeting the right readers in the first place?
Market
That’s right, your message cannot just be randomly mailed to everyone in the phone book and expect good results without a lucky streak. I don’t know about you, but I am not a gambler. Do you want to gamble with your marketing results? Didn’t think so. You must research your market thoroughly, and send your message to those potential customers most likely to invest in your service or product. You wouldn’t fish for fresh water fish in salt water would you? You need to get the fish that are hungry for the bait you are casting.
Go to your public library, and look in the reference section. There are tons of resources available to research your local market there. Very best part? They are all free! Who is most likely to buy from you?
For example, a mortgage company would not want to hunt for new business by mailing to home owners who just signed up a new mortgage less than 90 days ago. But maybe home owners who have had their mortgage over 1 year, or even two years? If the mortgage company does refinances, which most of them do, this is an ample, targeted market.
List companies can help here as well, doing the sorting for you, for a fee of course. What you get is a pre – sorted list of potential business to mail. Once the responses start coming in, those that provide you information can be followed up via telephone call or another mail piece to start a relationship.
Message to market. The right message to the right market. The key to direct mail success. Don’t throw away your Direct Mail Campaign just yet, because you have a world of profits coming your way!
By: Joseph Ratliff
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Wednesday, October 21st, 2009 at
7:05 pm
There is hope if you are struggling with bad credit and want to own your dream home even though it can be a very frustrating experience at times. Many lenders are starting to understand that a bad credit rating shouldn’t affect someone for life and are offering bad credit home loans. There are a few downsides you might have to put up with such as a slightly higher interest rate and a larger down payment, but at least it provides an option for those who previously had none!
If you want to be accepted for a bad credit mortgage there are some things you can do to improve your chances:
Have a strong savings history – Not only will this prove to the financial institution that you are good with money, but you will also be able to provide a larger down payment (deposit) on your house. Provide strong documentation – There is nothing a lender hates more than people without solid documentation to strengthen their application. Things like proof of income, assets and even your debts can help you in this situation. If you have bad credit and no documents it will be even harder to be approved for a mortgage. Try to pay off any debts – Whether you have a credit card debt, students loans or a boat loan it is important to try to pay off the debt to be accepted for a larger loan amount. If you can’t manage to do this start paying a little bit extra towards the debt to pay it off sooner. Visit a loans officer – It is a great idea to research bad credit home loans over the Internet, but when you are actually applying for the loan visit your lender. They are much more likely to accept someone for a loan after a face to face meeting!
By: Shannon Hurn
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Monday, August 3rd, 2009 at
7:33 pm
Are you like most of us and have bad credit? Do you want to refinance or purchase a mobile home, but know that your bad credit will make it difficult to do so? There are ways to get the money you need for either a purchase or for a refinance of a mobile home. Here is how to get mobile home loans bad credit OK.
First, you need to know your situation. If your credit is above 650, then it is not that bad and you can get a loan from many lenders. Possibly even your bank. If your credit score is between 550 and 650, then it is pretty bad and your options will be a bit more limited to non conventional lenders like American General. If your credit is below 550, then you have only two options.
If your credit is below 550, then you have very bad credit and you are in the majority in the United States. This means that you either need to find a private individual lender that does not care about credit or you need to find a buy here pay here mobile home lot. These are about the only options you have with this bad of credit.
Second, after you know your credit you will be able to start looking for a loan. Do not apply for the loan because each time your credit is pulled your score goes down a little bit. You need to tell them, honestly, your situation and credit score and have them tell you if they can work with you or not.
Third, once you find a lender that does mobile home loans bad credit OK, then you can apply and start putting together the package. They will do an appraisal and will probably want your mobile home to be affixed to a foundation with no wheels. They will also get some income documents from you and the entire process will take between two weeks and a full month.
By: Gressly Stevens
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