Saturday, June 26th, 2010 at
3:34 am
If you want to promote a mortgage program, be prepared to pay a pretty penny if you try to utilize online advertising methods such as Google Adwords. Currently, in order to grab the keyword ‘mortgage’ you will have to pay at least $10.95 per click. This means if you get 1,000 clicks to your mortgage program, you will have to pay $10,950. And with the average conversion rate being just 1 percent, that means you’ll only be getting 10 sales. Now, maybe if you’re a mortgage company you can afford to pay $10,950 for 10 sales, since you’ll be making hundreds of thousands more. But if you’re an affiliate promoting a mortgage program, you should consider a better alternative… mortgage leads.
What are mortgage leads? Mortgage leads are a collection of data pertaining to individuals that would be interested in a mortgage or refinancing loan. They are gathered by marketing companies who use a variety of methods both online and offline to collect them. Some of these methods involve extracting data from public records. Others use methods that make it easier to acquire more personal information. For example, a marketing company could conduct an online survey of a group of individuals. Or, maybe they get the data from realtors, banks or other entities having access to such information. Either way, most mortgage leads will contain enough information to allow for a direct mail campaign. This means at the very least, a basic package of mortgage leads will provide you with a person’s name and address and whether or not they own a home.
There are also more specific mortgage leads. These are known as mortgage trigger leads or exclusive mortgage leads. Mortgage trigger leads collect data based on a person’s credit report. Usually, with mortgage trigger leads, the person had just made an inquiry, indicating they are obviously interested in a mortgage loan. Mortgage trigger leads are a bit more expensive, because they target a niche of people that are very interested in getting a loan. This translates into a better conversion rate.
Then there are exclusive mortgage leads, another type of more specialized mortgage leads. They do not target highly-convertible leads like mortgage trigger leads do, but they offer another invaluable advantage… exclusivity. Just as their namesake indicates, with exclusive mortgage leads, your list is sold only to you. This means that you don’t have to worry about other marketers or mortgage companies trying to reach the clients that you are also trying to advertise to. But, just like mortgage trigger leads, expect to pay a little bit more for the exclusivity.
Price-wise, the fees associated with mortgage leads will depend on the company you decide to work with. But generally, they will range from a few cents to a few dollars. If you’re low on funds, it’s best that you just order the minimal amount of mortgage leads, like maybe 1,000 or so. From there you need to decide how you’re going to do your direct mail campaign. Believe it or not it doesn’t have to be fancy. There are plenty of marketers that use regular stamps and Microsoft Office-created flyers to advertise to their mortgage leads. In fact, doing things this way is a great method to affordably determine if your mortgage leads will convert. All you have to do is get a pack of 100 stamps, (which are available from USPS for just $41), a color cartridge, a pack of paper and envelopes. All together these things should cost less than $100. From there, you can test your market, mailing out flyers to 100 mortgage leads at a time. You’ll want to aim for a 10 percent conversion rate, which means 10 sales. If you’re not getting the sales you’re looking for, you can consider changing your flyer or even thinking about whether your mortgage leads were worthwhile to begin with.
Disclaimer:This blog or article is for information purpose only, and should not be treated a professional advise or price protection guarantee. This blog is mainly used for search engine optimization and other commercial purposes and it is advised that readers seek professional consultation in the field of interest for more information.
By: Black Book Data
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Saturday, May 8th, 2010 at
11:11 am
Refinancing your mortgage can help to turn any amount of equity in the home into cold hard cash. There are numerous reasons that refinancing the mortgage may be necessary. Credit scores are not the final answer for obtaining bad credit mortgage refinance. Here are a few tips to help you obtain financing.
Think of the financial avenues available that could help with your bad credit mortgage refinance. The first place that comes to mind may be the local bank or credit union that holds the note to the mortgage. The sales material that may come occasionally in the mail may make them appear to be the logical choice.
If your credit has more than one or two blemishes working with a traditional lender may not help. Their restrictions and qualifications may prevent you from being able to refinance your home. Order a free copy of your credit report to know what blemishes you have. Make sure that there are no excessive open accounts due to identity theft. If you have been divorced, check for joint accounts that are still open or have recently reopened.
There are lenders available that specialize in bad credit mortgage refinance. The qualifying rules are different than traditional sources. Always understand the terms of the bad credit mortgage refinance. Understand any points that must be paid, and the cost of the interest. For example if the cost of the points and added interest, can be recouped in two years then it may be a great deal. The cost of refinancing should be worth it. If you currently have an adjustable rate mortgage with an extremely high interest rate and do not plan on moving. Then obtaining and a bad credit mortgage refinance loan can pay off for years to come in the form of a lower monthly payment.
Refinancing with bad credit is possible. Bad credit mortgage refinance simply takes applying. Try not to let having bad credit stop you from trying to become approved. How much is your currently mortgage costing you? If the interest rate is hurting your budget, give bad credit mortgage refinance a try.
By: Connie Priestly
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Monday, March 8th, 2010 at
2:43 am
If you are reading this article, then chances are that you have landed in a difficult position due to a loan you had taken. However you can reduce your mortgage burden if you apply some of the techniques mentioned below.
Bad credit mortgage also known as remortgage or refinancing is the process in which you pay off one mortgage with the proceeds of a new mortgage using the same surety. Surety is usually a property, vehicle, valuables etc that you keep as a surety for the financier to give you loan.
Interest: A reduced interest rate is the most common reason why people go for a bad credit mortgage or a remortgage. This is the easiest way to reduce your monthly loan payment. Use your calculator to consider how much will be your monthly repayment. Some loans have a prepayment penalty that is if you short close your loan then you have to pay some percentage of the loan, check if your present mortgage has that clause. Consider other costs like loan application fees, loan processing fees, appraisal fees and loan origination fees. Take all these considerations and check out your total savings and then take a decision on remortgaging. As a rule of thumb, if the new loan has interest rate 2 percent less than the present loan then it is going to be beneficial in taking that loan.
Period: Another way to reduce your monthly payment is increasing the length of your loan. Either you can go for a new loan or extend the period of your present loan. If the present lender is unwilling to increase the period then you can go for a new loan.
Risk: One more reason for going for remortgaging is to reduce the risk. Some loans have adjustable or floating rate with ceiling limits or no ceiling limits. You can opt for a fixed interest rate mortgage by refinancing. Generally the fixed interest rate is around 2 percent more than the floating interest rate.
Online Lenders: There are many online lenders who are offering reasonable interest rates for people with bad credit rating. The interest rate usually increases with the lower credit rating. However if you can get a collateral and a cosigner for loan who has better credit rating, then there are many people who offer a reasonable interest rate. These types of loans are called secured loans and are available at a lesser interest rate.
Other Methods: If none of the above is working, borrow from friends and relatives and get out of that loan then gradually repay your near ones. And of course avoid over expenditure and impulsive buying. Remember “those who buy what they need not, sell what they need”.
By: Keith George
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