Monday, December 14th, 2009 at
7:46 am
Mortgage Direct Mail Information
Reverse Mortgage Mailer
FHA Loan Mailer
ARM Mortgage Mailer
QUALIFIED LEADS – VARIABLE DATA
We send all mortgage mailers to homeowners based on credit driven criteria you select. We use quality information directly from the source because we want you to be able to do business with people who respond. We then use homeowner data such as lender name, loan amount, ARM Recast date, etc. within the mailer to gain the prospects trust.
MORTGAGE LETTERS THAT WORK
Your mortgage mailer is 100% customized for your specific strategy, competitive advantages, brand and company. We have developed various mortgage mailers that currently out perform the competition by targeting a specific type of borrower. Increase your business with a targeted ARM, FHA, or Reverse Mortgage Mailer today!
MORTGAGE MAILINGS THAT GET OPENED
Upgrade your mailer with our Rush Priority Mail envelopes that entice the homeowner to open and read the enclosed mortgage letter. Our envelopes and snap packs look like official packages which costs several dollars to ship.
HOW IT WORKS
Using Best Rate Mortgage Direct Mail Services is as easy as 1-2-3. Simply choose your target audience, select your mortgage mailing package and copy, then we send your mailing out for final approval and production. Your mailing is sent within 3-7 business days after mailer approval.
POSTCARDS AND MORTGAGE NEWSLETTERS ALSO AVAILABLE
Contact our marketing team today for a custom quote on our tailor made postcards, newsletters, and “stay in touch” mailings.
We can meet your needs and budget today at 888-MY-LEADZ
Our mortgage letters are completely customizable and can be mailed with the standard #10 window envelope included free of charge or you can upgrade your mailing to a custom envelope or snap pack. See below for more details.
Adjustable Rate Mortgage – ARM – Mortgage Mailer
Our clients have had huge success with our Adjustable Rate Mortgage Mailer. This mailer prompts response by using data and mortgage payment increases based on the homeowner’s loan. This mailer also includes attention grabbing photographs along with testimonials that build trust and re-enforce your message of refinancing into a fixed rate loan.
Our ARM Mailer is the perfect choice when targeting homeowners with loans about to adjust. If you do not already have a targeted ARM mailing list for your mailer, our team of marketing professionals will assist you in establishing what list criteria will work best for you. We also provide suggested letters which have produced great results or you can provide us with a letter of your choice.
Reverse Mortgage Mailer
The Reverse Mortgage Mailer targets homeowners over age 62 and gives the look and feel of a official document regarding a FHA Home Benefit Program. This mailer explains the benefits of a reverse mortgage as well as why they should call you to see what their exact benefits will be.
Our Reverse Mortgage mailer is the top choice among reverse mortgage specialists and produces great responses from homeowners over the age of 62. If you do not already have a targeted mailing list for your mailer, our team of marketing professionals will assist you in establishing what list criteria will work best for you. You may also incorporate company logos and images into your mailer to build trust and credibility.
FHA Streamline Mortgage Mailer
The FHA Streamline Mortgage Mailer is the newest mailer to our product line. With FHA rates low it makes it easier then ever to target and refinance a homeowner currently in a FHA loan. This mailer gains trust by showing the homeowner exact savings based on their situation as well as providing information about what an FHA Streamline is.
Our FHA Streamline Mailer is the top choice among FHA Approved Brokers and provides a high response rate. If you do not already have a targeted list of FHA homeowners with high interest rates, our team of marketing professionals will assist you in establishing what list criteria will work best for you.
Customized Mortgage Mailer
Customize your very own mortgage mailer! Our production team and group of graphic designers will assist you in developing a unique mailer for your specific needs. Increase your response by adding your picture, testimonials from past clients, specific information regarding the homeowners financial situation or loan, or anything else that will entice the homeowner to pick up the phone and call you.
Target Audience – We will assist you in establishing what list criteria will work best for you. Once we send your mailer to your list we will never double mail these homeowners with a competitor’s mailer.
Customized Content – We have suggested letters which have produced great results or you can provide us with a letter of your choice. You may also incorporate company logos and images into your mailer at no extra charge.
All of our mortgage mailers include a standard #10 one window envelope free of charge, however you can upgrade your envelope for an additional charge.
Large (6×9) 4-Color Envelope
Small (4×9) 4-Color Envelope
The Rush Priority Mail envelope is an attractive envelope that looks like an official document from someone important…YOU! This envelope has proven to have the best open ratio among all of the full color envelopes available today.
Our Urgent Letter Enclosed envelope is a full color windowed envelope designed to look like an official envelope from the post office. Our clients have seen as high as a 50% increase in open rates when using a full color envelope compared to a standard one color windowed envelope.
Snap-Pak mailers are self-contained mailers with perforated edges. You can print any letter on the inside or just black and white text.
Our full color Rush Priority Mail Snap Pak is a one of a kind for the mortgage industry. This unique snap pack can yield as high as response rates as our 6×9 envelope due to it’s official look and feel. If you want your mortgage letter to be opened and read, we recommend the full color Snap Packs for any campaign.
Target Your Desired Prospects and Close More Loans
By: Joshua R. Conklin
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Wednesday, November 11th, 2009 at
9:23 am
It can be hard figuring out where to start in order to find pre-foreclosures to invest in. Marketing mortgage short sales is a cinch with the right tactics and good information, such as the lis pendens list. To start, there are three points to marketing mortgage short sales that are absolutely crucial to know; the importance of marketing, competition, and there are multiple methods of marketing.
Importance of marketing
You need to use all tactics and resources you have available in marketing. Show those homeowners and banks that you are a professional property investor and set yourself apart from the amateurs. Preforeclosure investing is one of the most competitive real estate niches. Make sure your marketing stands above everyone else’s.
There is no one true method of marketing to the preforeclosure market. You can use at least three forms of advertising at all times when marketing to these preforeclosure owners and really saturate the market with your name. Now that you know the three points of marketing mortgage short sales, you’ll need to learn some of the more effective methods of reaching that potential client.
There are two main types of marketing; Shotgun marketing and Sniper marketing. Shotgun marketing has a broad range with no specific target audience. It catches all types of people including some your competition may not be reaching. On the downside, many of the potential clients you reach may not be qualified or may not need your services.
Sniper marketing is direct and you’ll know it will get to a certain type of homeowner. On the downside, many other preforeclosure investors are using this method, so you will have a lot of competition in this type of marketing.
Advertising to the Lis Pendens
Many investors involved with marketing mortgage short sales talk about marketing to the lis pendens list. After a homeowner is 90 days behind on mortgage payments, the bank issues a Notice of Default or the lis pendens. This is the first time that the client’s situation becomes public as it’s filed at the county courthouse.
Now the investors know that the homeowner is having difficulty making payments and is in a preforeclosure situation. You can look up properties on the lis pendens and approach the homeowners about purchasing their property. It’s not uncommon in high-density foreclosure areas to see 50 different individuals using the same marketing tactics.
Always go through the lis pendens list. Get used to the process then you can try hiring someone else to find potential clients for you. The financial newspaper, published every day or every few days is a good place to start. It has all the homeowners published in the lis pendens listed by name and address. Pull new names every day or so to remain ahead of the competition and get you’re marketing out first.
Looking the Professional Investor
Marketing mortgage short sales is really easy once you know all about reaching potential clients. Below are three additional tips to set yourself up as a credible investor:
1) Toll free or local vanity number: A good vanity number can show that you are focused on marketing mortgage short sales with something like, ‘1-800-Bad-Debt’.
2) Website: Website templates are available for a very low cost. These allow your clients to check you out and see your testimonials from past customers.
3) Logo: This brand image instantly gives you credibility that 95% of investors won’t have. It only takes a few minutes to create a simple logo on your computer.
Marketing Mortgage Short Sales Strategies
Now that you have the list, there are many marketing strategies you can use. One of the most popular ways is direct mail. There are many types of direct mail campaigns.
• Check letter: You can send the potential preforeclosure client a letter with a perforated check on it including an amount such as $1300. You will actually give the seller $1300, sometimes more depending on equity, if you complete a successful deal with them. The check is not valid for deposit, but when they call, let the homeowner know that you will pay for the deal.
• Radio: It is great marketing mortgage short sales to reach a large amount of people. You might not want to do radio as your first step, but if you want to take your marketing up a notch, its something to consider.
• Newspaper Ads: Many other investors are marketing in the paper. The reason so many people do classifieds is it works. Newspaper ads can be expensive depending on where you live, but if they get you one preforeclosure deal, ads make sense. Set yourself apart from other investors using newspaper ads is market to preforeclosure owners. Use fun slogans like “run away from your house,” “escape your debt forever,” etc.
• Television: TV is effective, but it takes time to create a professional piece. It can also be expensive. If you want to completely set yourself apart, no other medium can give you the kind of credibility commercials provide late night TV has good advertising rates and reaches folks who are in trouble and probably have trouble sleeping. Just make sure your piece is professional and to the point.
• Greeting card: The greeting card is a more personal touch in marketing mortgage short sales . The greeting can say, “We know what you’re going through and have helped out a lot of people in this process in the past. We are behind the phone, an actual person, not a huge company.” The homeowner will know that they are dealing with a real individual rather than a large conglomerate.
• Postcards: These work very well because they are cheap and you can send many. Don’t just do postcards by themselves in your marketing. However they are a great addition to other types of marketing programs. Postcards give the ability to have your message get to the homeowner at a very limited expense.
• Post-It Notes: Placing post it notes around the area, also gives you very detailed results of what neighborhood to focus on, although you won’t know if those particular homeowners need help. Stick post-it notes around a neighborhood.
• Signs: Signs work great for catching people’s attention. These are expensive and make sure to check with your municipality to make sure you are allowed to do it.
This is all you need to know to get started in marketing mortgage short sales. Make sure you know, realize and implement the points above and you’ll have some success in your chosen preforeclosure market. It’s as simple as taking action to find those potential homeowners.
By: Colin Andrews Egbert
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